Discount Watches

Swiss watches industry was into an unprecedented crisis in the late 1970’s. At that time, the proportion of global market share decreased sharply from 43% to 15%, meanwhile, the birth of the world’s thinnest watch in 1978 challenged the Swiss watches industry severely. Hence, to revival the industry became the urgent task.
In 1985, Nicolas G. Hayek, the father of Swatch, restructured the Asuag and SSIH to form the Swatch Group eventually after four years of effort. The craftsmen not only set up a new record about the thickness of watches, but also invented a new watch manufacturing technology, which is to use one piece of watchcase and make the bottom of the case as the baseplate of watch movement. The watch movement is assembled from the top of watch, and the fix of the Sapphire Crystal looking glass becomes the last procedure. It was an overturning innovation while successful attempt. However, as the leader of watch industry, Swatch Group together with other partners has conquering the new fields all the way. For example, after numerous improvements, craftsmen can use 51 parts instead of 91 parts to combine the watch, so that make the plastic timepiece reality.
Swatch watch is with Quartz movement, synthetic material, waterproof, shock-protected, Timing accurate and so on. What’s more, the price is acceptable to most folk. Watches in these characters are particularly suitable for quantity production, and possess rich color options. Consequently, Swatch becomes the priority of the youth as the symbol of passion, taste and joy.

Nowadays, watch is not only seen as a tool of measuring time, but also a symbol of status. It is clear that most presents of the United State are watch enthusiasts. From President Kennedy to Obama, they all have their favorite watch brands. Actually, for men, watch is never too few to own, which is just the same as jewelry for women.
When Mr. Obama and Mrs. Michelle were dancing at the presidential inauguration ceremony, there was a black watch exposed from his left sleeve, Jorg Gray 6500. Obama has been wearing participating general election, inauguration ceremony and signed his first executive order as the president of the United State. This watch is the gift of Obama’s 46-year-old birthday from his colleagues in the U.S. Secret Service, which retails for $325. Now, the photo of his speech with this watch was put on the Internet by manufacturers and the sale of this type has triggered on the net.
To look back, we can notice different tastes of many presents. High-tech electronic Pulsar watches are the favorite of Ford. Bush often wears Indiglo of Timex and Clinton like Timex as well. Kennedy is senior watch lovers. In Baselworld of 2006, a private collection of Omega by Kennedy was exhibited. Kennedy wore this watch at his inauguration ceremony and there is the word: President John f. Kennedy, from friend Grant.” In 2005, this watch was auctioned at the price of $350,000. At the same year another watch, the present from Marilyn Monroe, was auction at $120,000. There is the word: Jack, Marilyn loves you forever, 1962 May 59 day.
In the past, a man will show off his status by cars, but cars are just parked at the garage. Now, watch is the best choice to symbol taste, status, success and many things.

Although the origin of the timepieces can trace back to the 1200s, wristwatches only took 130 years to conquer the mankind who are infatuated with time. Whether it is worn on the left or right wrist,wristwatch transfers not only the time information, but also a symbol of stratum and fashion. A fabulous wristwatch is not only can show the taste and status of a person, but also can be the precious legacy.
Audemars Piguet is one famous brand of wristwatch. It is identified and held in esteem to be one of the ten most famous watches.
Audemars Piguet was open up by two younger Audemars and Piguet at the birthplace of watches Swiss in 1875, and it was registered to the factory of Audemars Piguet in 1881. The creators Audemars and Piguet were keen on the art of watch-making. And because of the exquisite, precise and complicated design, this brand of wristwatches echoed great fame.
The most important factor that makes this brand of watches so popular is that it is made by hand and there is the creator’s name at the back of each watch which to show the responsibility and increase the legend color of the watch and makes the watch fill with normal human feelings. The makers who are in Audemars Piguet must have two more years than the common watch maker to have the qualification to the ultrathin mechanical department.
Besides, the shell and the movements are exquisite. The distinctive design of the watch made the Audemars Piguet always stand at the top station of the watch world. The Audemars Piguet watches pursue outstanding and perfect in each of the components and working procedure. For example, the diamonds which inset in the watch are all chose strictly.
Third, this brand of wristwatches has excellent the after-sale services. Even though the components had stopped produced for more than twenty years, Audemars Piguet also can be maintained if only the make data is found so as to guarantee the quality of the watches.
In all, more than 100years, the Audemars Piguet wristwatches aim to inherit the exquisite craft and purse innovation and brilliant by taking the original founders so as to show your extraordinary glamour and elegant manner when providing the precise time.

The Rolex Submariner has been designed and launched to the marketplace since 1954 and the latest series is a new model of the older one. It is well-known for its brilliant watertight function. In Baselworld of 2011, Rolex launched the upgrade edition of Submariner series. The original conception to design submariners was for the divers to measure the elapsed time through the unique bezel. After the improvement, here are the brand new characteristics of this series.
As for its appearance, the case is steel and round which is polished exquisitely. The cover is the most popular one, Swiss crystal sapphire, featured with anti-dazzling glass and the classical three-dimensional design of the cover is always on the top of fashion trend. Traser technology is adopted in pointer and handles. The movement adopts all-round automatic mechanical one which has the steel clock mechanism. I think it is very delicate and elegant. The metal linked parts are very comfortable to your skin for its special design and the adoption of 904L steel corrosion makes it very hard to be reproduced. The functions of this series are awesome. The dials are bulky to follow the new tend of super-sized case and calendar can be observed clearly through the bigger display window. It is the one that designed for divers, so the waterproof is powerful. The capacity of its waterproof is up to 4,000 feet. And as usual the function of anti-magnetic is equipped to make sure the accuracy of time. The special triple lock crown is designed to prevent the watch from seeping into water, especially for those divers. There is a professional design to resist the water pressure.
Solid case, gorgeous hands, luxuriant crown,accurate time and simple outlook, all of these catch up with the fashion trend of 2011, which is one of the dreams to all men possessing the Rolex submariner series as the symbol of status and identity. I think it is a kind of elevation of your taste.